Maybelline Grippy The Serum Primer – review

Maybelline Grippy The Serum Primer – review

26th July 2025 0 By Rachael Stray

I’ve been using the Maybelline Grippy The Serum Primer for a while now so thought I’d share an honest review.


Maybelline Grippy The Serum Primer Product Details

Meet Grippy Serum, the up to 24H makeup grip primer.

This makeup primer is ultra blendable with Serum-To-Grip technology, after 20S fresh serum texture transforms to grip makeup for up to 24H.

It’s formulated with 2% niacinamide, delivers up to 24H hydration and gives a fresh, plumped skin look.

Don’t skip the grip – just drip, glide, grip!


My overall thoughts on Maybelline Grippy The Serum Primer

I’ve tried my fair share of primers – some too slippery, some too sticky, some that basically do nothing.

But Maybelline Grippy The Serum Primer? This one had me curious from the get-go.

A serum and a primer? With skincare benefits and long-lasting makeup grip? Yes please.

First Impressions
The packaging is sleek, and I love a dropper – it just feels a bit more luxe.

The texture is super lightweight, kind of like a gel-serum hybrid.

You apply it with the dropper, pat it in with your fingertips, and then… wait 20 seconds.

That’s when the magic happens.

It goes on like a refreshing serum, and then it grips.

You can actually feel it changing on your skin – just a slight tackiness that makes you think, “Yep, my foundation is going to stick to this all day.” And honestly? It does.

The Results
It’s packed with 2% niacinamide (hello, skincare!), which is great for brightening and smoothing over time.

Straight after applying, my skin felt plump and hydrated – like I’d just done my full skincare routine.

Foundation went on like a dream – smooth, even, no patchiness. And it stayed put even in my oily t-zone.

Bonus: it gives your skin a lovely, dewy glow without looking shiny which is ideal if you’re into that fresh, hydrated look.

Final Thoughts
I wasn’t sure what to expect, but Maybelline Grippy The Serum Primer totally won me over.

It’s hydrating, it grips your makeup like a pro, and it gives your skin that healthy, plumped-up look.

Whether you’re going full glam or keeping it minimal, this primer’s got your back.

If you’re on the fence, give it a go. Just remember: drip, glide, grip—and glow.

Would I repurchase?
100%. This little bottle has officially earned a spot in my everyday routine.


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